I design brand identities for startups, cafes, textile mills and fashion labels in Pakistan, and for a handful of clients in Dubai and the UK. Twelve years in, I run a two-person studio in PECHS, Karachi, and teach the same process to designers through my Figma course, a printed workbook and a six-week bootcamp. I care about the parts of a brand that survive the hand-off: the type rules, the colour that means something, the menu a cashier can update without calling me.